What challenges come with starting an apparel brand?

RosieRichardson

I used to think starting a clothing brand was mainly about creating good designs, but there are clearly many other things involved. Production, sizing, materials, samples, packaging, and delivery all require attention. While researching the manufacturing side, I came across the apparel partner and started learning more about how brands handle production. For anyone who has started an apparel business, what was the most unexpected challenge you faced during the process?